In 2007 Keller Bros. was honored to have been named Best of the Best Auto Repair & Tire Store by readers of Colorado Community Newspapers in Centennial. In previous years, Keller Bros. has also been named “Best of the Best” by readers in both Littleton and Highlands Ranch.
Long-running repair shop services auto needs
By Holly Cook, Staff Writer
Keller Bros. isn’t your average auto repair shop. The full-service repair and maintenance facility was named No. 1 in the United States in 2006 and more recently, named Best of the Best by Colorado Community Newspapers readers in Centennial.
It’s a one-stop shop to fix tires, engines, transmissions, glass or any other automotive need.
The shop also has a fast-lube operation and quick assistance. Someone always is on hand to double-check things like tire pressure or to provide quick answers for any car concerns.
“There’s nothing we can’t help you with,” said David Rogers, chief operating officer who took over 11 years ago. Loaner cars also are available to customers during those times when repairs last a while.
Keller Bros: has been operating for 37 years, employing highly trained specialists certified with Automotive Service Excellence. Owner Terry Keller was named NAPA Auto Parts and ASE Technician of the year for 2006 for the state of Colorado.
And while the employees are ranked high, the shop still remains in the bottom two-thirds as far as expense goes, Rogers said.
“We’ll fix it for a better price than other places, and we don’t use cheap parts,” he said. “We’re here to serve our customer’s needs, not to pile up bills.”
The customer service at Keller Bros, is another reason the shop is set apart from the rest. Every employee works to create an environment where customers feel comfortable and respected. Rogers said that nearly 75 percent of their customers are women.
“It shouldn’t be scary or intimidating to bring your car to a shop,” Rogers said. “We want everyone to understand their vehicles and don’t want anyone to feel dumb.”
At Keller Bros., the employees take time to educate their customers about both the condition of their vehicles and how they’re being fixed. They explain the process clearly and openly, avoiding mechanic jargon.
“We don’t try to confuse or be dishonest, we don’t play any of that,” said Rogers.
Rogers addresses honesty issues on his Web site, mondaymorningmechanic.com, saying that jargon causes “feelings of distrust and conjures images of lengthy, expensive and recurring repairs.”
The staff at Keller Bros., in addition to being highly certified, also is loyal to the company. Rogers said turnover at most shops in the United States happens within a year and a half. At Keller Bros, most employees have been with the company four times longer than that.
“It’s the environment that keeps them here,” Rogers said. “The environment, good ethics, the training and support contribute to the longevity.
“We want our customers to feel comfortable and respected until we can put them back in their cars,” he said.
Visit Rogers at www.mondaymorningmechanic.com or swing by 250 E. Dry Creek Road in Littleton for all your car-care needs.